Methodologies used to gain insight into consumers, business leaders and specialized professionals include:

• Focus groups
• Mini groups
• One-on-one in-depth interviews
• Dyads/friendship pairs
• Triads
• In-home and out-of-home ethnographies
• Online bulletin boards and focus group moderation
• Ideation/brainstorming sessions

Special Research Methodologies

• Video Diaries
• Video Diary Blogs
• Online Immersive journaling
• Community Space Management:
This methodology can help provide clients with continuous access to the customer as well as the development of a long-term relationship with them rather than only the answers to specific project-based questions

Aspects of the consumer's experience explored by TKInsights including the following:

• The Current Climate/Situation in their world vis-a-vis products, brands, market events
• The Attitudes and Usage Context- the social and physical environment in which a product is used
• The Purchase Process including in-store observation
• The Psychology behind product/brand purchase and usage
• The Influence of life stage, lifestyle, family dynamics and peer pressure on consumers' consumption habits and tendencies
• Gender, ethnic, class, regional and popular cultural influences
• Identification of the various segments of the target audience
• A 'Day in the Life' of the Consumer
• The Packaging Story