Examples of the range of client study objectives recently handled by TKInsights include:

• Helping to develop and optimize an arts & crafts website targeting teen girls by using ethnographic research as well as diverse online research methodologies including bulletin boards and webcam interviews
• Conducting online bulletin boards and immersive journaling exercises with Moms of children for a company interested in creating new indoors and outdoors games for children
• Repositioning a national retailer's teen department to help make it more top-of-mind, appealing and 'happening' for female teens
• Assessing women's reactions to store shelf adjacencies in national wholesale store
• Gauging mom's and childrens' reactions to some new arts and crafts products and to their 'store shelf' presence
• Assessing consumer reactions to a novel learning tool for parents and children which is likely to make the learning-to-read process easier and more efficient
• Comparing the viability of each of two brand signatures for European beauty company
• Gauging responses to a breakthrough new advertising campaign for branded breast implants for a medical devices company
• Conducting in-home ethnographies about depression with women for a large pharmaceutical company with a view to creating compelling fresh advertising for a new anti-depressant
• Comparing break cancer survivors' reactions to different print advertisements for a new preventative drug
• Defining the psychological and emotional appeal of the yogurt eating experience for a food manufacturer
• Developing and refining a breakthrough new advertising campaign for a large manufacturer of baby nutritionals
• Gauging business travelers' responses to new airport-based advertising campaign for an international hotel chain
• Helping to develop and enhance concept statements for a new breakfast food product identifying five different attitudinal segments for a large pharmaceutical company in hope of tailor-mage new communications for each of these segments
• Conducting extensive one-on-one interviews with Medical Directors and Pharmacy Directors for an international pharmaceutical company
• Gaining insight into the mindset of young brides in order to refine the Wedding Registry offerings for an upscale, national department store
• Identifying consumers' preferences for a department store's new Loyalty Rewards Program